A firm that sells software to engineers contacted me. They were putting together a series of mailers - each highlighting a different aspect of their software - and they needed me to create a set that was visually cohesive, but distinct. They didn't have a style guide, so I used the style and colors of their logo and set to work.


Their logo had a distinct style and bold colors that worked well together. The owner specifically told me that the final images should have an aesthetic that will appeal to engineers - professional, well organized and detail oriented. He sent me his copy along with screenshots from their software, and I saw that the screenshots would be great as background overlays. I set up a basic visual layout that could be adjusted on each mailer and here are a few examples of the final designs:

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